Privacy policy

January 13, 2026

Yours Truly ("Yours Truly," "we," "us," or "our") is committed to protecting your privacy when you interact with our website, applications, content, products, and services (collectively, the "Services"). This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have regarding your information.

Contact Information

Yours Truly

5126 Bur Oak Circle

Email: legal@yourstruly.love

Scope of This Policy

This Privacy Policy applies to all publicly accessible pages of the Yours Truly website and any online services or applications operated by Yours Truly. It does not apply to third-party websites, services, or applications that may be linked from our Services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies separately.

Information We Collect

1. Information Collected Automatically

When you visit or use our Services, we may automatically collect non-identifying or aggregated information, including:

Internet Protocol (IP) address
Date and time of access
Pages viewed and features used
Referring website or source
Browser type and version
Operating system and device type

This information is used to operate, maintain, secure, and improve our Services.

2. Cookies and Similar Technologies

We use cookies, session storage, local storage, and similar technologies to enhance user experience, remember preferences, and analyze usage patterns. These technologies do not store sensitive personal information.

A cookie consent tool is provided where required by law. You can manage or withdraw your consent at any time through this tool or your browser settings. Private or incognito browsing modes are also available in most browsers, including Chrome, Safari, Firefox, and Edge.

3. Analytics Tools

We may use third-party analytics and experience tools to better understand how users interact with our Services, such as:

Google Analytics
Hotjar or similar tools

These tools collect de-identified or aggregated usage data in accordance with their own privacy policies.

4. Information You Provide Voluntarily

You may choose to provide personal information when you:

Create an account
Subscribe to newsletters or updates
Participate in surveys, forums, or community features
Submit feedback or contact us
Use features designed to store memories, knowledge, media, or personal content

Personal information may include your name, email address, contact details, and any content you voluntarily submit. All data transmitted to our Services is sent over secure HTTPS connections.

Contact Information Imported From Google and Apple

If you choose to use our contact upload or synchronization features, you may import contact information from third-party services such as Google Contacts or Apple Contacts. This feature is provided to allow users to efficiently add and manage multiple contacts at once.

When you use this feature, we may collect information associated with your contacts, such as names, email addresses, phone numbers, relationship labels, and other details made available through those services.

Purpose Limitation:

This information is collected only at your direction and used solely to provide core functionality of the Services, such as organizing important contacts or enabling legacy and communication features. We do not use imported contact data for advertising or marketing purposes.

Legal Basis (GDPR Article 6):

Where the GDPR applies, our lawful basis for processing contact data imported from Google or Apple is:

Your explicit consent (Article 6(1)(a)), and
Performance of a contract (Article 6(1)(b)), where the processing is necessary to provide the Services you request.

Third-Party Data Responsibility:

You represent and warrant that you have the legal right and any required consent to upload and share contact information belonging to third parties. You are responsible for ensuring compliance with applicable privacy laws when providing third-party data.

Retention:

Imported contact information is retained until you delete it or request deletion, subject to applicable legal or operational requirements.

Apple App Store & Google API Compliance

Yours Truly’s use of information received from Google APIs and Apple services complies with the Google API Services User Data Policy, including the Limited Use requirements, and applicable Apple App Store guidelines.

Specifically:

We access contact data only to provide user-initiated functionality.
We do not sell, rent, or share contact data for advertising purposes.
We do not use contact data for profiling or marketing.
We do not retain contact data beyond the period necessary to provide the Services or as requested by the user.

How We Use Your Information

We use the information we collect to:

Provide, operate, and improve the Services
Personalize your experience
Communicate with you about updates, features, or support requests
Maintain security and prevent fraud or misuse
Comply with legal and regulatory obligations

We only use personal information for the purposes for which it was provided, unless otherwise permitted or required by law. We do not add users to marketing communications unless they have explicitly opted in.

We may publish or share aggregated, de-identified information for analytical or business purposes, provided it cannot reasonably be used to identify individuals..

Sharing and Disclosure of Information

We do not sell your personal information. We may share information in the following circumstances:

With trusted service providers who perform services on our behalf (e.g., hosting, analytics, email delivery), subject to confidentiality obligations
To comply with applicable laws, regulations, legal processes, or lawful requests from authorities
To protect the rights, property, safety, or security of Yours Truly, our users, or others
In connection with a business transaction such as a merger, acquisition, or sale of assets

Security and Misuse Monitoring

We reserve the right to collect, use, and disclose additional information where necessary to investigate or respond to:

Unauthorized access attempts
Tampering with or interference with our systems
Attempts to scrape, index, or disrupt our Services
Abusive, defamatory, or unlawful communications
Activities that compromise security or violate applicable laws

In such cases, information may be disclosed to law enforcement or regulatory authorities as legally required.

Data Storage and Retention

We store information using commercially reasonable security measures designed to protect against unauthorized access, disclosure, or misuse. Information is retained only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Your Rights and Choices

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request corrections or updates to your information
Request deletion of your personal information
Withdraw consent where processing is based on consent
Opt out of certain communications

Requests can be made by contacting us at legal@yourstruly.love

Children's Privacy

Our Services are not intended for children under the age of 13 (or under 16 where applicable by law). We do not knowingly collect personal information from children without appropriate parental consent.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our practices. Any updates will be posted on this page and will take effect as of the revised effective date.

Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact:

Yours Truly - Privacy

5126 Bur Oak Circle

Email: legal@yourstruly.love

We are committed to working with you to resolve any privacy-related concerns fairly and promptly.